Effi-HR Consulting gives you friendly, expert HR and employment law advice for UK SMEs in hospitality, retail and professional services from a London HR Consultant with 18 + years experience .

Calm, compliant HR support for SMEs and founders who want clarity, confidence and reduced risk

When people issues arise, you don’t need overwhelm — you need a clear process and someone who can handle it properly

You’re juggling team issues, compliance, recruitment, and maybe even your first flexible working request. We get it. At Effi-HR, we specialise in helping UK SMEs in the service sectors to stay compliant, confident, and people-first, without the overwhelm.

Whether you’ve got a growing team, one tricky situation, or you’re just not sure where to start, we’re here to help.

How We Help You

Legally-sound HR advice

(no jargon)

Calm, experienced support

in difficult situations

Practical help with policies,

contracts & disputes

Flexible, affordable subscription packages

Need help with something right now?

Let’s talk it through on a free discovery call.

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Meet Edua Effiom

With over 18 years of experience across public, private and charity sectors, Edua knows the ins and outs of employment law and how to make it work in real businesses like yours.

Having trained as a lawyer and represented claimants at employment tribunals, she uses this practical knowledge of employment law to help small business owners with the most tricky HR issues.

Clients love her warm, no-nonsense approach, and her knack for simplifying complex HR issues without cutting corners.

Learn More About Edua

Why Effi-HR?

Built for SMEs

We understand the pressures small businesses face, particularly those within the service sector. Our advice is practical, flexible, and designed to work in the real world.