Meet the HR expert who actually gets small business

Effi-HR Consulting is led by Edua Effiom, a trusted HR consultant with a reputation for calm, clear and down-to-earth advice that small business owners can rely on.

When it comes to HR, you don’t just want legal compliance, you want clarity, confidence, and someone who genuinely has your back. That’s where Effi-HR comes in.

Founded by experienced HR consultant Edua Effiom, Effi-HR was built to take the stress out of HR for small and growing businesses. We believe in practical support, not policy overwhelm. And we know how to balance legal obligations with real-world needs.

Small businesses don’t need corporate jargon. They need straight-talking advice they can trust, especially when things feel uncertain. My job is to take the heat out of HR issues, so owners can focus on growing their business — with peace of mind.

Why Choose Effi-HR

18+ years of HR expertise

Edua has spent nearly two decades supporting businesses across private, public, and third sectors: from fast-growing SMEs to complex public services.

She’s held senior HR roles, advised leadership teams, and managed everything from recruitment and restructuring to performance issues and employment tribunals. Her background includes:

Her background includes:

Strategic HR leadership

Employment law compliance

Complex casework (grievances, investigations, disciplinary)

Redundancies and restructuring

Workforce engagement and wellbeing

Policy creation and implementation

This means she doesn’t just know the textbook - she’s lived the reality. And now, she brings that knowledge to SMEs who need high-quality HR support without the corporate fluff.